A professorial friend meets with the department chair for the annual raking over the coals.
-Well, I'm just not sure the numbers for your course evaluations are high enough. You know, they're good, but we'd like to see higher.
-Okay, why?
-We want all the professors in our department to be above average!
-[Hah, ha ha ha... oh, he's serious.]
The friend is now formerly professorial, and very much happier thereby.
In related news, tomorrow I get to be similarly raked by my advisor. It's the highlight of my year, let me tell you. What do I want to accomplish by June? To graduate. Ha ha ha.